Zatarain's® A New Orleans Tradition Cilantro was one of many crops Spanish settlers introduced to Mexican culture centuries ago. The herb was quickly embraced, as it appealed to the local palate and married well with Mexican staple ingredients. Our Cilantro Lime Whole Grain Blend packs the bold, bright flavor, of cilantro and refreshing lime into a delicious blend of brown rice, wild rice, and quinoa. A New Orleans Tradition Whole Grain Blends Cilantro Lime Rice & Quinoa • Naturally Flavored Zatarain's has been the leader in authentic New Orleans style food since 1889. So when you want great flavor, Jazz it Up with Zatarain's!