Since 1869. Pre-sifted. Great recipes start here. Per 1/4 Cup: 110 calories; 0 g sat fat (0% DV); 0 mg sodium (0% DV); less than 1 g sugars. Glad You Asked! What is Bleached All Purpose Flour? Pillsbury Best All Purpose Flour is a blend of hard and soft wheat appropriate for all uses. Flour is bleached to improve color and baking performance. This process does not affect the nutritional value of the flour. How Many Cups Per Pound of Flour? There are about 3-1/2 cups of flour in 1 pound. Questions or Comments? 1-800-767-4466 weekdays 9am-7pm (EST). Package information will be helpful when contacting us. Visit us at pillsburybaking.com. 110 calories per 1/4 cup.