GE Soft White 100W Bulbs. Incandescent modified spectrum replacement*. Uses 28% less energy than 100w bulbs*. Uses only 72w. 0.9 year life**. GE's best soft white incandescent line***. Brightness 1720 lumens. Estimated energy cost $8.67 per year. *Provides 1270 lumens vs. 1260 for 100w modified spectrum incandescent & 1690 lumens for regular 100w. **Based on 3 hours use per day. ***GE's Best Incandescent Soft White line provides the light qualities you love, but uses less energy: Same size and shape fits traditional general use fixtures. Same warm, pleasing light. Same full dimmability. Uses 28% less energy*. Let GE show you what light can do from light that lets you see every detail to light that helps you connect with family and friends, from vibrant to gentle - GE's new home lighting solutions make it easy to find the right light for your home. Subtle, reassuring light. Cozy, relaxing light. Comfortable, inviting light. Fresh, energizing light. Strong, vibrant light. Lighting facts per bulb. Brightness, 1270 lumens. Estimated yearly energy cost $8.67. Based on 3 hrs/day, 11¢/kWh. Cost depends on rates and use. Life. Based on 3 hrs/day - 0.9 years. Light appearance. Warm - 2850 K. Energy used-72 watts. 800-GE-LIGHT. Visit us on the internet... www.gelighting.com.