Firms & tones. 100th anniversary. New look. Same scent. America's Original After Shave: Aqua Velva Ice Blue has been a classic American scent since 1917. Cool, refreshing and luxurious, it leaves skin firmed, toned and feeling great. There's always been something about an Aqua Velva Man. For general information, visit us at: www.aquavelva.com. Made in USA.